Pampers Turned Philanthropic on 50th Anniversary
Pampers kicks off Little Miracle Missions as the 50th anniversary celebrations, motive of this program to create an atmosphere of support in order to catch the people’s attention. General Manager of Pampers Jodi Allen said, “In the midst of this very exciting milestone, Pampers 50th birthday, we are taking a retrospective look at five decades of parenthood filled with scientific advancements that have fundamentally changed the way we have we become parents. In embracing all of these changes and believing that all babies are little miracles to be celebrated we are so thrilled to unveil our Little Miracle Mission Campaign, which delivers acts of support to families and(hopeful families), while encouraging them to do the same”.
Pampers and Graham’s Foundation
Pampers along with Graham’s foundation has planned to deliver care packages to families whose babies are in 3rd level Neonatal Intensive Care Units. The purpose of this donation is to care for the newborn and premature babies. In order to complete this mission, employees of pampers will meet to compile care packages and to deliver to local NICU of Good Samaritan Hospital.
Contribution of Employees
On 11th of April, employees with Vic Mills i.e. the founder of Pampers and inventor of Pampers diapers gathered with their kids to honor the progress of parenting and the role played by the Pampers at headquarters of P&G Baby Care.
Pampers and Celebrity Parents
On 12th of April Pampers continued its 50th birthday celebrations along with the celebrity parents who delivered the care packages to the NICU in the Newyork at Mount Sinai Hospital.
Findings of Study Conducted by Pampers
Pampers conducted a research to take an idea how parenting have evolved in U.S.A since last 5 decades. Following are the findings of research; Increase in multiple births rates in U.S.A, rise of the use of fertility treatment, increase in number of single-parent families etc are the outcomes of this study, Current birth rate of U.S.A is almost equal to that of 50 years back, Gestational Surrogacy has become a more feasible option, Rise in average age of first-time mom, Stay-at-home fathers has become common are the outcomes of research.